Privacy Policy
Last updated: July 7, 2026
FYBY, a brand of Ekarth Labs Private Limited ("we", "us"), operates this website and sells skincare products in India. This policy explains what personal information we collect, why, and the choices you have. By using the site you agree to this policy.
What we collect
- Order information — your name, email address, phone number, shipping and billing address, and details of what you purchased. We need this to fulfil your order, send order updates, and provide support.
- Account information — if you create an account: your email, name, saved addresses, and order history.
- Payment information — payments are processed by our payment partner (Razorpay). We never see or store your card number, UPI PIN, or banking credentials. We receive only a payment confirmation and reference ID.
- Device and usage data — basic analytics such as pages visited and approximate location (city level), used to improve the store.
How we use it
- To process and deliver your orders, including sharing your name, phone number, and address with our logistics partner so the courier can reach you.
- To send transactional messages: order confirmations, shipping updates, and delivery notifications.
- To respond to support requests.
- To send marketing messages only if you opt in — you can unsubscribe at any time.
What we don't do
We do not sell your personal information. We do not share it with anyone except the service providers needed to run the store (payments, logistics, email delivery, analytics), each bound to use it only for that purpose.
Data retention & your rights
We keep order records as required by Indian tax and accounting law. You may request a copy of your data, correction of inaccurate data, or deletion of your account by writing to us at [support@fyby.in — final support address pending domain setup].
Cookies
We use only the cookies necessary for the store to function (such as keeping your session) and privacy-respecting analytics. We do not use third-party advertising cookies without consent.
Contact
Questions about this policy: [support@fyby.in — final support address pending domain setup].
Grievance officer details as required under Indian IT rules: [name and contact to be added before launch].